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    Columbia Campus
   
 
  Sep 14, 2024
 
2014-2015 Graduate Studies Bulletin 
  
2014-2015 Graduate Studies Bulletin [Archived Catalog]

MKTG 709 - Internet Marketing|

Credits: 3

The Internet as both a marketing channel and communication medium, including E-commerce from a marketing perspective.

Prerequisites: MKTG 701 or DMSB 716